Our core values

Our Promise

Brand Positioning

Australia's only nation-wide, independent boating knowledge, lifestyle, community and marine services platform.

MCA exists to help recreational boat owners make better decisions, reduce ownership costs, improve safety, connect with trusted providers, and get more enjoyment from life on the water.

Vision

To become Australia's most trusted boating knowledge, lifestyle, community and marine services platform for recreational boat owners.

Mission

To empower Australian boat owners with trusted information, practical education, local expertise and connected marine ecosystems — enhancing every stage of the ownership journey and boating lifestyle experience.

Four pillars

One platform. Every part of ownership.

Knowledge

Practical, Knowledge Conversation-led education across every stage of the boating journey.

Boating Tools

Practical calculators, planners and checklists to make every trip easier.

Boat Finder

Independent guidance to help you choose the right boat for your boating life.

Services

An endorsed network of mechanics, surveyors, brokers and electricians.

Local marine ecosystems

Regional intelligence, waterway by waterway.

Boat ramps, fuel, marinas, moorings, regulations, navigation alerts and MCA-recommended providers — curated for every region we cover.

View full rollout map

Region rollout

Live Building Soon

Gold Coast
Live
Moreton Bay
Live
Sunshine Coast
Live
Whitsundays
Live
Far North QLD
Building
The Barrier Reef
Building
Sydney
Soon
Melbourne
Soon

Come aboard

Built by owners. For owners. Independent — always.

Start free as we activate your region, or join the waitlist for full membership: complete knowledge library, ask-the-expert sessions, learning modules and the MCA Recommended directory.